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Gruby's New York Deli

Hilton Head's New York Deli for Breakfast & Lunch Since 1986

A Hilton Head Island favorite since 1986, Gruby's serves authentic New York breakfast and lunch with fresh bagels, overstuffed deli sandwiches, homemade soups, and classic favorites. Stop in for breakfast, grab a stacked pastrami or corned beef sandwich for lunch, or order ahead for takeout and catering.

Hilton Head Menu
Atlanta Menu
Catering Menu
  • Half of a hoagie sandwich filled with lettuce, tomato, cheese, and deli meats, with a pickle on the side, served on a white plate. In the background, there is a bowl of soup, a bag of chips, and a container of coleslaw.
  • Philly Cheese Steak
  • Half of a Reuben sandwich with corned beef, sauerkraut, Swiss cheese, and Russian dressing on toasted rye bread
  • A breakfast plate with French toast topped with powdered sugar, a dollop of whipped cream with blueberries, a cinnamon stick, and a cup of coffee. A glass of orange juice is partially visible in the foreground.
  • SoHo Cobb Salad
  • Bagel sandwich with smoked salmon, cream cheese, tomato, onions, and poppy seed crust, served with pickles and green peppercorns.
  • The Bronx Bomber Sandwich
  • Three Eggs Sunny Up with a pile of bacon
  • A seafood salad with sliced tomatoes, cucumbers, onions, shredded cheese, and chopped ham on a white plate, accompanied by a small container of dressing. In the background, there is a bowl of soup and a glass of dark soda with lemon wedges.
Sandwiches with sliced turkey, lettuce, tomato, and bread on a white plate, with a black and white photograph in the background.

A Taste of New York on Hilton Head Island

Gruby's has been serving Hilton Head Island since 1986, bringing authentic New York deli favorites to locals and visitors for 40 years. Start the day with fresh bagels and a classic bacon, egg, and cheese, stop in for an overstuffed pastrami or corned beef sandwich, or grab lunch to take to the beach, golf course, or office.

See Our Story
  • Google 5 Star Icon

    Just what a deli should be. Comfortable place. Great service. Super nice folks. Delicious food. The wife got a NY deli sandwich... so piled high. She loved it.

    J.H.

  • Google 5 Star Review

    I stopped by this New York-style deli and was impressed. The bacon, egg, and cheese sandwich was everything you'd hope for—crispy bacon, perfectly cooked eggs, and melty cheese on a fresh roll.

    R.H.

  • Google 5 Star Review

    The sandwiches are huge, meat is cut fresh, and baked goods are fresh. The 1st time here, we got the Arthur Avenue Special, large size not the huge, to take on the golf course for a late afternoon round.

    B.K.

  • Google 5 Star Review

    Great sandwiches, great service, and great atmosphere. Friendly staff and the most delicious corned beef, pastrami, and perfect slaw. Bucket list to eat a deli sandwich like the ones in NYC but have no want to go to NYC. Wish I found this place sooner!

    N.L.

  • Google 5 Star Review

    Un-flippin' believable deli food. Period. Although I've lived in SC all of my life, I have regularly traveled to NY and NJ for the last 30+ years, so I know a good deli sandwich when I see one. This is truly a taste of NY in Hilton Head.

    M.W.

Close-up of a toasted breakfast sandwich with scrambled eggs, bacon, and cheese on a white plate, garnished with parsley. In the foreground, a bowl of roasted potatoes.

Breakfast, Lunch & a Taste of New York

From breakfast favorites and fresh New York bagels to overstuffed deli sandwiches and homemade soups, Gruby’s brings the classic New York deli experience to breakfast and lunch. Stop in at our Hilton Head Island or Atlanta location for dine-in, takeout, and plenty of deli favorites made to order.

Gruby’s Specials and Events

Specials & Events
Yom Kippur Break-the-Fast Catering
Yom Kippur Break-the-Fast Catering

Make your Yom Kippur Break-the-Fast gathering delicious and easy with traditional New York deli catering from Gruby’s. Choose from smoked fish and appetizing platters featuring lox, bagels, cream cheese, and classic accompaniments.

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Tunnel to Towers September 11th Fundraiser
Tunnel to Towers September 11th Fundraiser

Gruby’s is commemorating the 25th anniversary of September 11 by giving back. On September 11, 2026, we’ll donate 25% of all sales from our Hilton Head and Atlanta locations to the Tunnel to Towers Foundation.

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National Deli Month at Gruby's
National Deli Month at Gruby's

August is National Deli Month, and Gruby’s is celebrating for a great cause. Throughout the month, 10% of every Twin Towers sandwich sold will benefit Second Helpings and its mission to rescue food and fight hunger throughout the Lowcountry.

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5 Things Every New Yorker Looks For in a Great Deli
5 Things Every New Yorker Looks For in a Great Deli

What makes a true New York deli stand out? From authentic flavors and generous portions to a menu full of classic favorites, learn the 5 things every New Yorker expects and why Gruby's has been delivering them in Hilton Head since 1986, with a second location proudly serving Atlanta.

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A black and white line drawing of a tree.

Gruby’s Founders & Bronx NEW York natives Steve and Barry Gruber

Sign for Gruby's New York Deli on the building exterior under a partly cloudy sky.

Gruby's - Hilton Head, SC

890 William Hilton Parkway
Hilton Head Island, SC 29928

(843) 842-9111

Monday - Saturday: 8 AM - 4 PM
Sunday: Closed

Hilton Head Menu
Inside a busy restaurant with many patrons seated at wooden tables, a large mural of the Statue of Liberty and other New York landmarks decorates the back wall, with an 'ARIBO' sign hanging vertically.

Gruby's - Atlanta, GA

860 Johnson Ferry Road
Atlanta, GA 30342

(404) 236-0060

Monday - Friday: 7:30 AM - 3 PM
Saturday: 10 AM - 3 PM
Sunday: 9 AM - 2 PM

Atlanta Menu